SUSTENTA CARNAVAL

Rio de Janeiro, the ideal setting for making dreams and fantasies come true, is home to the most varied cultural events and transforms them into unforgettable shows. The main events that take place in the city (samba school parades, New Year's Eve, Rock in Rio, sporting events, fairs and conventions) annually produce millions of tons of textile waste, generating a socio-environmental problem for the city with the disposal of this waste in landfills.

When it comes to the costumes and props discarded by the samba schools - which are the (direct) inputs of the Sustenta Carnaval project, the problem goes further: these materials (synthetic fabrics, glues, plastic gems, metal structures, foam, rubber, rents, etc.), when they come into contact with the ground, under the sun and rain, they disperse chemical molecules that penetrate the groundwater, causing damage to the physical and mental health of populations, who already suffer from vulnerability to social risks and lack of public policy.

The SUSTENTA project bets on being a pioneer and believes in the potential to transform this scene into something that will reduce the impacts generated by this event on the environment and the local population, through a qualification and culture program, aimed at sociocultural training, work and income, training over 500 beneficiaries for: selection, sorting, reuse, recycling and cultural workshops, bringing democracy to the forefront towards access to education and the job market.

Positioning itself as an exclusive carioca seal, opening paths for sustainable and humanitarian issues, both so urgent, to be prominent in the current scenario.

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PROJECT POTENTIAL

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Projeto Sustenta emerges as an innovator, transforming events in the city of Rio de Janeiro, having as a "Model" the parades of the Samba Schools of the Sambadrome of Rio - Biggest Sustainable Show on Earth, for dissemination in all national and international media. For the implementation of partnerships between cultural exchange bodies, trade in products, institutions, organizations and companies in the following fields: educational, audiovisual, advertising, tourism, socio-environmental, sports and/or any other program that involves costumes, scenarios in their production.

The action prevents tons of costumes from ending up in landfills, effectively reducing the consequences suffered by the environment, in addition to elevating the image of Carnival, held annually in Sapucaí, which despite fulfilling an agenda featuring plots with themes against racial, religious and gender prejudice, is responsible for the socio-environmental impacts.

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ACTIONS TAKEN

In the 2022 Carnival we collected about 3 tons, in the 5 days of parades at the Sambadrome in Rio de Janeiro;

We organize the collections and whose collection is gradually being inserted into our virtual store for the resale and use of workshop supplies;

We won the "Integra Rio" public funding bid from the Metropolitan Integration Department of the City of Rio de Janeiro - for workshops and lectures;

We intensified the representation of the project in Brazil and abroad, aligning commercial operations, educational programs, institutions and professionals linked to the visual arts, audiovisual, fashion and other segments; since the containers will be shipped to Europe by January 2023.

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Above all, such actions aim to generate revenue for the financial "self-sustainability" of the project, which also provides for funding under the ISS and ICMS Incentive Laws.

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NEXT STEPS

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PHASE 1- COLLECTION ACTION IN THE DISPERSION OF SAPUCAÍ

Project approved by the ISS Law

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The Sustenta project proposes an integrated action with Comlurb;

The Sustenta project proposes holding workshops in the pre-carnival period to guide collection activities in the internal and external Dispersal Areas;

Together with the Sustenta team, we suggest that Comlurb employees can fill the Project's trucks with items collected after the parade.

ASE 2- TRAINING

Project approved by ICMS

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Phase 2 - Promote 13 courses in different fields of art to train 500 residents of peripheral communities in Rio de Janeiro: Artistic Design, Painting, Accessories, Weaving, Props, Production and Style, Cutting / Modeling (Fashion), Sewing (Machine), Sewing (Props), Artistic Makeup, Artistic Hairstyling, Cultural Production and Marketing and Photography and social media for mobile use. The courses offer scholarships with an investment of R$7.50 for each student per class hour. Courses vary between 48 and 114 hours each.

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SPECIFIC OBJECTIVES:

Phase 1 aims to enable the capture of textile waste in major events in Rio de Janeiro, such as the Samba Schools parade for the collection, sorting, cataloging, resale and carbon neutralization generated by both the product and logistics.

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Phase 2 of the Sustenta Carnaval Project consists of training and developing the use of input from Phase 1 (Dispersal Area).*

At this stage, we have the transversal themes as a basis:

Development and implementation of innovative sustainable solutions to social and environmental problems associated with thematic area(s) involving innovation in technologies, skills and new opportunities.

Instrument the project's headquarters with machinery, a team of teachers, managers and physical structure, to receive the different classes. It also works as a model, so that the project can multiply in other spaces.

Produce 1 launch event formalizing the beginning of the course for the students, where we present all the planning, assumptions, goals and methodology, to about 600 people.

Conduct the 13 courses with quarterly cycles and 4 graduation events for students, with delivery of certificates. Each graduation has 600 people, totaling 2,400 expected participants.

Produce 4 Sustenta Ação events, with activities open to the community, increasing the scope of actions to over 6,000 people.

Promote a structure for the social marketing of the products created by the project.

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ECO-EFFICIENT MEASURES

Despite the introduction of environmental awareness of recyclable waste, generally used in the production of events such as metal, paper, glass and plastic, it is clear the total absence of any initiative related to textile waste in the Event Production Sector, despite having officially a National Solid Waste Policy - Law 12.305/2010 - PNRS, which should cover these types of materials. The events area is on a hiatus, since at first only textile waste related to the clothing industry is considered, where they aim to properly dispose of leftover materials, through the generation of recycled yarns and/or reuse in the production of new materials, having based on the upcycling concept.

The idea comes from garbage and the importance of reusing textile waste. From the need to look at Rio de Janeiro, an ideal scenario that hosts mega events of all kinds and prints its mark on the world map of waste where its waste ends up overloading sanitary landfills, which already have their capacities compromised by the excess of waste solids deposited in them and, thus, reduce the useful life of these places. Causing a great polluting impact not only locally, but also in what is directly linked to the healthy quality of life of present and future generations, with sustainability being a commitment of all.

Although the discussion about consumption is the most relevant topic in the conversation and debate on sustainability, our focus is to take into account that, once manufactured, these materials have already gone through several processes that have a negative impact on the environment and human health. From the use of natural resources in manufacturing at their place of origin, their pollution through toxic materials in dyeing (dyes that have in their composition several elements such as acids, soluble solids and toxic compounds, which can contaminate water resources, and that in addition to the strong odor exhaled, if ingested they cause problems that can be associated with bladder and liver cancer) and gas emissions in the international transport of these wastes (most of the 'party' fabrics are imported from China and/or Bangladesh).

The SUSTENTA project has the prospect of collecting solid waste of class II A, non-inert, and which have parameters of combustibility, biodegradability or water solubility, which can be fully reused, thus stopping this constant current that ends up in landfills and, in this In this case, when contaminated, they become part of class I, dangerous, as they bring risks to human health, in addition to increasing mortality and risks in the environment due to their characteristics of flammability, corrosivity, reactivity, toxicity and pathogenicity.​

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COUNTERPART FOR THE PROJECT REVENUE

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The project has a direct action linked to the revenue from the resale of inputs:

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• Neutralization of 42kg CO2eq per kilo of clothing, which includes the gases emitted from the production of materials, transport and production logistics obtained by obtaining VERs *(carbon credits – voluntary emission reduction) per ton of carbon dioxide removed or per avoided emissions;

• Transport costs and production logistics;

• 10% donated to Escola de Samba Embaixadores da Alegria, the first and only Samba School formed through the inclusion of people with disabilities.

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• Any profit will be used for training projects.

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